Dennie Wallace is from Kent, England. He arrived in Dubai fifteen years ago on his own terms, no backing, no investors, no safety net.

He spent five years clumsily manufacturing gold-plated apple products and white label luxury gifting before fragrance won. 

In 2016 he founded Wallace & Company and spent the next decade quietly building, designing and manufacturing over 500,000 products for Bvlgari, Mandarin Oriental, Rolls-Royce and Richard Mille amongst others. 

He has two girls, an unconventional mind, and has never taken outside funding

Now he is taking Wallace & Company direct. Digital first. UAE to the world. Still on his own dime and still obsessed with getting it right.